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RTBHouse

Features

Bidder Code rtbhouse Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 16
GPP Support none DSA Support yes
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support partial
User IDs id5Id, identityLink, pubProvidedId Privacy Sandbox topics
Prebid Server App Support yes

Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 'ABCDEF' string
region required Assigned region 'prebid-eu' string
bidfloor optional Minimal CPM value 0.01 float
channel optional Inventory channel identifier, limited to 50 characters Partner 1 - News string

Please note

  • Since 4.43 the bidfloor param will be ignored if a value is specified via floor module.

  • The channel param is available starting from Prebid 6.6.0. Please reach your RTBHouse representative for details on how to enable and use the channel param.

ORTB Blocking

RTB House supports blocking advertisers in badv and categories in bcat parameters. The blocked advertisers/categories list has no length limitation, but response timeout is more likely to occur as the number of entries grow. Blocked advertisers list (badv) is an array of domains as strings. Blocked categories list (bcat) is an array of IAB categories as strings.

For example:

Globally defined ORTB Blocking

pbjs.setConfig({
  ortb2: {
    badv: ["domain1.com", "domain2.com"],
    bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
  }
)};

ORTB Blocking specific only to rtbhouse bidder

pbjs.setBidderConfig({
  bidders: ['rtbhouse'],
  config:{
    ortb2: {
      badv: ["domain1.com", "domain2.com"],
      bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
    }
  }
});

Setting up the Prebid Server Adapter

If you’re a Prebid Server host company looking to enable the RTB House server-side adapter, you’ll need to contact prebid@rtbhouse.com. They will guide you through the process. Do not use the default bidder config file as it will require custom partner code to be entered. It will be provided by RTB House.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rtbhouse hb_bidder_rtbhouse hb_adid_rtbhouse
hb_size_rtbhouse hb_source_rtbhouse hb_format_rtbhouse
hb_cache_host_rtbhou hb_cache_id_rtbhouse hb_uuid_rtbhouse
hb_cache_path_rtbhou hb_deal_rtbhouse

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