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Bidder Code mgidX Member no
Media Types display, video, native TCF-EU Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 358 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support will-not-bid ORTB Blocking Support check with bidder
Safeframes OK yes Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'


For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mgidX hb_bidder_mgidX hb_adid_mgidX
hb_size_mgidX hb_source_mgidX hb_format_mgidX
hb_cache_host_mgidX hb_cache_id_mgidX hb_uuid_mgidX
hb_cache_path_mgidX hb_deal_mgidX

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