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Bidder Code mgidX Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 358
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'
region optional Region (for Prebid.js) 'us-east' (default) or 'eu' 'string'


For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mgidX hb_bidder_mgidX hb_adid_mgidX
hb_size_mgidX hb_source_mgidX hb_format_mgidX
hb_cache_host_mgidX hb_cache_id_mgidX hb_uuid_mgidX
hb_cache_path_mgidX hb_deal_mgidX

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