Bidder Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDsbritepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

"Deal ID" Ad Server Key



The Sonobi Bidder adapter requires setup and approval from your Sonobi Account Manager. If you require assistance implementing our adapter please don’t hesitate to contact us at

Bid Params

Name Scope Description Example Type
placement_id required* The placement ID '1a2b3c4d5e6f1a2b3c4d' string
ad_unit required* The adunit ID '/1234567/example/adUnit/code' string
floor optional Bid floor for this placement in USD 0.50 float
sizes optional Adunit sizes that will override global sizes [[300, 250], [300, 600]] Array<Array>
hfa optional Publisher Unique Identifier '123985' string
referrer optional Overrides the default value for the ref param in a bid request '' string
keywords optional Comma separated list of keywords about the site 'sports,news,food' string
bid_request_url optional String representing the url the Sonobi adapter should make to request bids '' string


You *must only include one ID field - either placement_id or ad_unit, not both. If you have questions on which parameter to use, please reach out to your Account Manager.

The ad_unit and placement_id are mutually exclusive but at least one is required. If you pass both, ad_unit takes precedence.

If you pass the optional sizes Array in your bid params it will override the global config sizes for the Sonobi Adapter only.

The hfa parameter requires your Sonobi Account Manager to enable this feature for you. Please contact them for further information.