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Bidder Code sonobi Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 104
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId, lotamePanoramaID ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes


The Sonobi Bidder adapter requires setup and approval from your Sonobi Account Manager. If you require assistance implementing our adapter please don’t hesitate to contact us at

Bid Params

Name Scope Description Example Type
placement_id required* The placement ID '1a2b3c4d5e6f1a2b3c4d' string
ad_unit required* The adunit ID '/1234567/example/adUnit/code' string
floor optional Bid floor for this placement in USD 0.50 float
sizes optional Adunit sizes that will override global sizes [[300, 250], [300, 600]] Array<Array>
hfa optional Publisher Unique Identifier '123985' string
referrer optional Overrides the default value for the ref param in a bid request '' string
keywords optional Comma separated list of keywords about the site 'sports,news,food' string
bid_request_url optional String representing the url the Sonobi adapter should make to request bids '' string


Youmust* only include one ID field - either placement_id or ad_unit, not both. If you have questions on which parameter to use, please reach out to your Account Manager.

The ad_unit and placement_id are mutually exclusive but at least one is required. If you pass both, ad_unit takes precedence.

If you pass the optional sizes Array in your bid params it will override the global config sizes for the Sonobi Adapter only.

The hfa parameter requires your Sonobi Account Manager to enable this feature for you. Please contact them for further information.

Prebid Server Bid Params

Name Scope Description Example Type
TagID required The placement ID or The adunit ID '1a2b3c4d5e6f1a2b3c4d' or '/1234567/example/adUnit/code' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sonobi hb_bidder_sonobi hb_adid_sonobi
hb_size_sonobi hb_source_sonobi hb_format_sonobi
hb_cache_host_sonobi hb_cache_id_sonobi hb_uuid_sonobi
hb_cache_path_sonobi hb_deal_sonobi

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