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Bidder Code adf Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 50
GPP Support check with bidder DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Bid params

Name Scope Description Example Type
mid required, if inv and nmane not set Placement ID 12345 integer
inv required, if mid not set Inventory source ID 1234 integer
mname required, if mid not set Placement name "Leaderboard" string
adxDomain optional, Prebid.js only The Adform domain "" string
priceType optional Price type "gross" string

Note: Bid placement should be defined using the mid parameter or inv and mname parameters (dynamic master tag) but not both.

OpenRTB request config

OpenRTB bid request app, site, device properties configured using prebid config.

  ortb2: {
    app: {
      name: 'My APP'

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adf hb_bidder_adf hb_adid_adf
hb_size_adf hb_source_adf hb_format_adf
hb_cache_host_adf hb_cache_id_adf hb_uuid_adf
hb_cache_path_adf hb_deal_adf
This bidder previously had a bidder code of `adformOpenRTB`, but prefers new configurations to use `adf`.

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