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Impactify

Features

Bidder Code impactify Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 606
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs criteo, id5Id, pubCommonId, unifiedId, uid2, netId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Note

The Impactify adaptator requires setup and validation from the Impactify team. Simply email us your contact details at support@impactify.io and we’ll make sure we’ll connect you within 48h.

Bid Params

Name Scope Description Example Type
appId required Impactify publisher id (Contact us) 'example.com' string
format required Impactify ad format (screen or display) 'screen' string
style required Impactify ad style (inline, impact or static) 'impact' string

Configuration

Impactify recommends the UserSync configuration below. Without it, the Impactify adapter will not be able to perform user syncs, which lowers match rate and reduces monetization.

Note : Impactify adapter needs storage access to work properly (Do not forget to set storageAllowed to true).

Prebid note: please review with your legal counsel before enabling storageAllowed. Bidders utilizing browser storage may trigger the need for additional disclosures in your privacy policy and may imply that the bid adapter is performing an activity redundant with user ID systems like SharedID. See the ePrivacy Directive article 5(3) reference to ‘comprehensive information’.

For Prebid.js v1.15.0 and later:

pbjs.bidderSettings = {
    impactify: {
        storageAllowed: true // Mandatory
    }
};

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

For Prebid.js v1.14.0 and before:


pbjs.bidderSettings = {
    impactify: {
        storageAllowed: true // Mandatory
    }
};

pbjs.setConfig({
   userSync: {
    iframeEnabled: true,
    enabledBidders: ['impactify']
 }});

Note: Combine the above configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only the last call for a given attribute will take effect.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_impactify hb_bidder_impactify hb_adid_impactify
hb_size_impactify hb_source_impactify hb_format_impactify
hb_cache_host_impact hb_cache_id_impactif hb_uuid_impactify
hb_cache_path_impact hb_deal_impactify

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