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Bidder Code xe Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder


The adapter requires setup before beginning. Please contact us at

Prebid.js Bid params

Name Scope Description Example Type
placement required Placement ID test-banner string
env required Environment name xe string
ext optional Specific integration config {} object

Prebid Server Bid Params

Name Scope Description Example Type
env required Environment name xe-stage string
pid required Uniq placement ID dc230510222b516f0eb9a10e5913d3b5 string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_xe hb_bidder_xe hb_adid_xe
hb_size_xe hb_source_xe hb_format_xe
hb_cache_host_xe hb_cache_id_xe hb_uuid_xe
hb_cache_path_xe hb_deal_xe

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