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Blue
Features
| Bidder Code |
blue |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display |
Multi Format Support |
check with bidder |
| TCF-EU Support |
yes |
IAB GVL ID |
620 |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
check with bidder |
| Floors Module Support |
yes |
First Party Data Support |
check with bidder |
| User IDs |
id5Id, identityLink, pubProvidedId |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
yes |
Note
The bidder requires setup before usage. Please get in touch with our publisher team at celsooliveira@getblue.io to get started.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
publisherId |
required |
Unique publisher ID |
'ABCDEF' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blue |
hb_bidder_blue |
hb_adid_blue |
hb_size_blue |
hb_source_blue |
hb_format_blue |
hb_cache_host_blue |
hb_cache_id_blue |
hb_uuid_blue |
hb_cache_path_blue |
hb_deal_blue |
|
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