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Bidder Code blue Member no
Media Types display TCF-EU Support yes
User IDs id5Id, identityLink, pubProvidedId USP/CCPA Support check with bidder
Supply Chain Support yes COPPA Support check with bidder
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 620 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK yes Privacy Sandbox check with bidder


The bidder requires setup before usage. Please get in touch with our publisher team at to get started.

Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 'ABCDEF' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blue hb_bidder_blue hb_adid_blue
hb_size_blue hb_source_blue hb_format_blue
hb_cache_host_blue hb_cache_id_blue hb_uuid_blue
hb_cache_path_blue hb_deal_blue

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