Smaato

Features

Bidder Code smaato Prebid.org Member yes
Media Types display, video GDPR Support yes
User IDs criteo, pubCommonId, unifiedId COPPA Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smaato hb_bidder_smaato hb_adid_smaato
hb_size_smaato hb_source_smaato hb_format_smaato
hb_cache_host_smaato hb_cache_id_smaato hb_uuid_smaato

"Deal ID" Ad Server Key

hb_deal_smaato

Table of Contents

Registration

The Smaato adapter requires setup and approval from the Smaato team, even for existing Smaato publishers. Please reach out to your account team or prebid@smaato.com for more information.

Bid Params

Name Scope Description Example Type
publisherId required Your Smaato publisher id '1100012345' string
adspaceId required Your Smaato adspace id '11002234' string
app optional Object containing mobile app parameters. See the App Object for details. app : { ifa: '56700000-9cf0-22bd-b23e-46b96e40003a'} object

App Object

Smaato supports using prebid within a mobile app’s webview.

Name Description Example Type
ifa String that contains the advertising identifier of the user (e.g. idfa or aaid). '56700000-9cf0-22bd-b23e-46b96e40003a' string
geo Object that contains the latitude (lat) and longitude (lon) of the user. { lat: 33.3, lon: -88.8 } object

Example Banner Ad Unit

var adUnit = {
    "code": "header-bid-tag-1",
    "mediaTypes": {
        "banner": {
            "sizes": [320, 50]
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
}

Example Video Ad Unit

var adUnit = {
    "code": "video unit",
    "mediaTypes": {
        "video": {
            "context": "instream",
            "playerSize": [640, 480],
            "mimes": ["video/mp4"],
            "minduration": 5,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1,
            "protocols": [7],
            "skip": 1,
            "skipmin": 5,
            "api": [7],
            "ext": {"rewarded": 0}
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
};

First Party Data

The Smaato adapter supports passing through first party data configured in your prebid integration.

pbjs.setConfig({
    fpd: {
        context: {
            keywords: "power tools"
        },
        user: {
            keywords: "a,b",
            gender: "M",
            yob: 1984
        }
});

Test Parameters

Following example includes sample imp object with publisherId and adSlot which can be used to test Smaato Adapter

"imp":[
      {
         "id":"1C86242D-9535-47D6-9576-7B1FE87F282C",
         "banner":{
            "format":[
               {
                  "w":300,
                  "h":50
               },
               {
                  "w":300,
                  "h":250
               }
            ]
         },
         "ext":{
            "smaato":{
               "publisherId":"100042525",
               "adspaceId":"130563103"
            }
         }
      }
   ]