Zeta Global SSP
Features
| Bidder Code | zeta_global_ssp | Prebid.org Member | yes |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | yes |
| Media Types | display, video | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 469 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | no |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | all | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder | Prebid Server App Support | check with bidder |
Registration
All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)
The Zeta Global SSP adapter requires setup and approval from the Zeta Global SSP team. Please reach out to your account team or rcomolli@zetaglobal.com for more information.
Bid Params
Prebid.js Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
sid |
required | Seller ID. The identifier associated with the seller or reseller account within the advertising system | 123 |
integer |
tagid |
optional | Identifier for specific ad placement or ad tag that was used to initiate the auction | "footer" |
string |
tags |
optional | The object containing set of Zeta’s custom tags witch publisher have to supply | tags: {} |
object |
site |
optional | The object containing site data (See OpenRTB spec) | site: {} |
object |
app |
optional | The object containing app data (See OpenRTB spec) | app: {} |
object |
bidfloor |
optional | The minimum bid value desired | 0.2 |
float |
test |
optional | Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) | 1 |
integer |
Prebid Server Bid Params
Prebid Server Adapter does not support any parameters.
You must get sid value from Zeta Global and use it instead of the placeholder in the URL.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_zeta_global_ss |
hb_bidder_zeta_globa |
hb_adid_zeta_global_ |
hb_size_zeta_global_ |
hb_source_zeta_globa |
hb_format_zeta_globa |
hb_cache_host_zeta_g |
hb_cache_id_zeta_glo |
hb_uuid_zeta_global_ |
hb_cache_path_zeta_g |
hb_deal_zeta_global_ |