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Bidder Code ucfunnel Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 607
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

Prebid JS

Bid params (Prebid.js)

Name Scope Description Example Type
adid required The ad unit ID retrived from ucfunnel dashboard   string
var adUnits = [{
    code: 'div-gpt-ad-1460505748511-01',
    sizes: [
        [300, 250]
    bids: [{
        bidder: 'ucfunnel',
        params: {
            adid: '123456789'

Sizes set in the adUnit object will also apply to the ucfunnel bid requests.


Prebid server

Bid params (Prebid Server)

Name Scope Description Example Type
adunitid required ID for ad unit   string
partnerid required ID for partner   string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ucfunnel hb_bidder_ucfunnel hb_adid_ucfunnel
hb_size_ucfunnel hb_source_ucfunnel hb_format_ucfunnel
hb_cache_host_ucfunn hb_cache_id_ucfunnel hb_uuid_ucfunnel
hb_cache_path_ucfunn hb_deal_ucfunnel

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