Bidder Code yieldlab Prebid.org Member yes
Media Types display, video GDPR Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlab hb_bidder_yieldlab hb_adid_yieldlab
hb_size_yieldlab hb_source_yieldlab hb_format_yieldlab
hb_cache_host_yieldl hb_cache_id_yieldlab hb_uuid_yieldlab

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
adslotId required Yieldlab Adslot ID '12345' string
supplyId required Yieldlab Supply ID. Please reach out to your account management for more information. '12345' string
adSize optional Override the default prebid size '970x250' string
targeting optional Key-Value Targeting { 'key1': 'value1', 'key2': 'value2' } object
extId optional External Id 'abc' string
customParams optional Custom parameters to append to the query string of the bidding endpoint. { 'param': 'value1', 'param2': 'value2' } object