Back to Bidders



Bidder Code yieldlab Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 70
GPP Support check with bidder DSA Support yes
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

Bid Params

Name Scope Description Example Type
adslotId required Yieldlab Adslot ID '12345' string
supplyId required Yieldlab Supply ID. Please reach out to your account management for more information. '12345' string
targeting optional Key-Value Targeting { 'key1': 'value1', 'key2': 'value2' } object
extId optional External Id 'abc' string
iabContent optional Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data { 'id': 'foo', 'title': 'bar' } object
customParams optional Custom parameters to append to the query string of the bidding endpoint. { 'param': 'value1', 'param2': 'value2' } object

IAB Content Object

Yieldlab supports passing the IAB content object according to section 3.2.16 of the OpenRTB 2.6 specification. The following attributes are supported, and all of them are optional:

  • id
  • episode
  • title
  • series
  • season
  • artist
  • genre
  • album
  • isrc
  • producer
    • id
    • name
    • cattax
    • cat
    • domain
  • url
  • cattax
  • cat
  • prodq
  • context
  • contentrating
  • userrating
  • qagmediarating
  • keywords
  • livestream
  • sourcerelationship
  • len
  • language
  • embeddable
  • data
    • id
    • name
    • segment
      • id
      • name
      • value
      • ext
  • network
    • id
    • name
    • domain
  • channel
    • id
    • name
    • domain

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlab hb_bidder_yieldlab hb_adid_yieldlab
hb_size_yieldlab hb_source_yieldlab hb_format_yieldlab
hb_cache_host_yieldl hb_cache_id_yieldlab hb_uuid_yieldlab
hb_cache_path_yieldl hb_deal_yieldlab

Back to Bidders