Telaria
Features
Bidder Code | telaria | Prebid.org Member | yes |
---|---|---|---|
Prebid.js Adapter | yes | Prebid Server Adapter | no |
Media Types | video | Multi Format Support | check with bidder |
TCF-EU Support | yes | IAB GVL ID | 202 |
GPP Support | check with bidder | DSA Support | check with bidder |
USP/CCPA Support | no | COPPA Support | no |
Supply Chain Support | yes | Demand Chain Support | check with bidder |
Safeframes OK | no | Supports Deals | no |
Floors Module Support | no | First Party Data Support | no |
User IDs | none | ORTB Blocking Support | check with bidder |
Privacy Sandbox | check with bidder |
Registration
The Telaria adapter requires setup and approval from your Magnite account manager. Please reach out to them for more information.
Bid Params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
adCode | required | A unique ID assigned by your Magnite account team. | 'lufip' |
string |
supplyCode | required | A code assigned by your Magnite account team. | 'demo' |
string |
videoId | optional | The ID of video asset. | 'myVideo' |
string |
For other parameters, please refer to the Tag Parameters section in the Telaria Console
Example Ad Unit
var adUnit = {
"code": "video1",
"mediaTypes": {
"video": {
"playerSize": [640, 480],
"context": "instream"
}
},
"bids": [{
"bidder": "telaria",
"params": {
"supplyCode": "ssp-demo-rm6rh",
"adCode": "ssp-!demo!-lufip",
"videoId": "MyCoolVideo"
}
}]
}
Supply Chain Object
// There are two ways of passing the SupplyChain Object to our adapter:
// 1) set it in the config
pbjs.setConfig({
"schain": {
"ver":"1.0",
"complete": 1,
"nodes": [
{
"asi":"indirectseller.com",
"sid":"00001",
"hp":1
}
]
}
});
// 2) pass it in the params object of the adunit:
var adUnit = {
"code": "video1",
"mediaTypes": {
"video": {
"playerSize": [640, 480],
"context": "instream"
}
},
"bids": [{
"bidder": "telaria",
"params": {
"supplyCode": "ssp-demo-rm6rh",
"adCode": "ssp-!demo!-lufip",
"videoId": "MyCoolVideo"
}
}]
}
Delivery
1
: In-Stream: Played before, during or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).2
: In-Banner: Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.3
: In-Article: Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.4
: In-Feed: Found in content, social, or product feeds.5
: Interstitial/Slider/Floating: Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view). Note that a full-screen interstitial (e.g., in mobile) can be distinguished from a floating/slider unit by the imp.instl field.
Placement
1
: Streaming2
: Progressive3
: Download
Supply Chain Object
The adapter has been enhanced to accept the supply chain object (schain) if provided. Please refer to SupplyChain for Non RTB Requests for more information
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_telaria |
hb_bidder_telaria |
hb_adid_telaria |
hb_size_telaria |
hb_source_telaria |
hb_format_telaria |
hb_cache_host_telari |
hb_cache_id_telaria |
hb_uuid_telaria |
hb_cache_path_telari |
hb_deal_telaria |