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ProgrammaticX

Features

Bidder Code ProgrammaticX Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1344
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs all Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ProgrammaticX hb_bidder_Programmat hb_adid_Programmatic
hb_size_Programmatic hb_source_Programmat hb_format_Programmat
hb_cache_host_Progra hb_cache_id_Programm hb_uuid_Programmatic
hb_cache_path_Progra hb_deal_Programmatic

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