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Bidder Code setupad Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1241
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
placement_id required Placement ID, provided by setupad '12345' String
account_id required Account ID, provided by setupad '12345' String

Additional options

User Sync

Add the following code to activate user sync. Setupad advises enabling user syncing through iFrames, as it significantly improves partners’ user match rates and increases the Setupad bid rate and bid price. Be sure to call pbjs.setConfig() only once.

  userSync: {
    iframeEnabled: true,
    filterSettings: {
      iframe: {
        bidders: ['setupad'],
        filter: 'include',

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_setupad hb_bidder_setupad hb_adid_setupad
hb_size_setupad hb_source_setupad hb_format_setupad
hb_cache_host_setupa hb_cache_id_setupad hb_uuid_setupad
hb_cache_path_setupa hb_deal_setupad

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