Adrelevantis for Header Bidding

Adrelevantis

Features

Bidder Code	adrelevantis	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	no
Media Types	display, video, native	Multi Format Support	check with bidder
TCF-EU Support	no	IAB GVL ID	check with bidder
GPP Support	check with bidder	DSA Support	check with bidder
USP/CCPA Support	check with bidder	COPPA Support	check with bidder
Supply Chain Support	check with bidder	Demand Chain Support	check with bidder
Safeframes OK	check with bidder	Supports Deals	check with bidder
Floors Module Support	check with bidder	First Party Data Support	yes
User IDs	none	ORTB Blocking Support	check with bidder
Privacy Sandbox	check with bidder

Note

This adapter is for displaying ads relevant to page content. Page content is analyzed dynamically in realtime to get its IAB Categories and keywords. The IAB Categories and keywords are sent as First Party Data of the bidder. DSP can, then, bid on the IAB Categories and keywords. You can find more info at (https://adrelevantis.xyz/2020/06/28/content-driven-header-bidding-with-prebid-js/).

Bid Params

Name	Scope	Description	Example	Type
`placementId`	required	Placement id	`234234`	`integer`
`cpm`	optional	forces bidder to insert custom cpm bid	0.50	`decimal`

First Party Data

Page content is analyzed at DOMContentLoaded event. The results (keywords and categories) are set as fpd of the bidder prior to requesting bids.

pbjs.setBidderConfig({
    bidders: ['adrelevantis'],
    config: {
        ortb2: {
            site: {
                keywords: keywords,
                ext: {
                    data: {
                        category: categories
                    }
                }
            }
        }
    }
});

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_adrelevantis`	`hb_bidder_adrelevant`	`hb_adid_adrelevantis`
`hb_size_adrelevantis`	`hb_source_adrelevant`	`hb_format_adrelevant`
`hb_cache_host_adrele`	`hb_cache_id_adreleva`	`hb_uuid_adrelevantis`
`hb_cache_path_adrele`	`hb_deal_adrelevantis`

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