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Adrelevantis

Features

Bidder Code adrelevantis Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support yes
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Note

This adapter is for displaying ads relevant to page content. Page content is analyzed dynamically in realtime to get its IAB Categories and keywords. The IAB Categories and keywords are sent as First Party Data of the bidder. DSP can, then, bid on the IAB Categories and keywords. You can find more info at (https://adrelevantis.xyz/2020/06/28/content-driven-header-bidding-with-prebid-js/).

Bid Params

Name Scope Description Example Type
placementId required Placement id 234234 integer
cpm optional forces bidder to insert custom cpm bid 0.50 decimal

First Party Data

Page content is analyzed at DOMContentLoaded event. The results (keywords and categories) are set as fpd of the bidder prior to requesting bids.

pbjs.setBidderConfig({
    bidders: ['adrelevantis'],
    config: {
        ortb2: {
            site: {
                keywords: keywords,
                ext: {
                    data: {
                        category: categories
                    }
                }
            }
        }
    }
});

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adrelevantis hb_bidder_adrelevant hb_adid_adrelevantis
hb_size_adrelevantis hb_source_adrelevant hb_format_adrelevant
hb_cache_host_adrele hb_cache_id_adreleva hb_uuid_adrelevantis
hb_cache_path_adrele hb_deal_adrelevantis

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