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TrustX (standalone)


Bidder Code trustx Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support yes
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Is relevant for versions 6.X and before

Table of Contents

Bid Params

Name Scope Description Example Type
uid required Represents the TrustX bidder system Ad Slot ID associated with the respective div id from the site page. 42 integer
priceType optional (pbjs only) Can take the values gross or net, default value is net. Net represents the header bid price with the TrustX header bidder margin already extracted. Gross price does contain the TrustX bidder margin within. 'gross' string
keywords optional (pbjs only) A set of key-value pairs applied to all ad slots on the page. Values can be empty. keywords: { topic: ['stress', 'fear'] } object
useNewFormat optional (pbjs only) Indicates to use the new ad request format. true boolean

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() supports following fields:

  •[]: Standard IAB segment taxonomy user data
  • ortb2.user.keywords: Standard IAB OpenRTB 2.5 user.keywords field. It will be included in ext.keywords.user.ortb2
  • Standard IAB OpenRTB 2.5 site.keywords field. It will be included in

AdUnit-specific data using AdUnit.ortb2Imp supports following fields:

  • ortb2.imp[]*
  • ortb2.imp[].instl

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_trustx hb_bidder_trustx hb_adid_trustx
hb_size_trustx hb_source_trustx hb_format_trustx
hb_cache_host_trustx hb_cache_id_trustx hb_uuid_trustx
hb_cache_path_trustx hb_deal_trustx

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