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Bidder Code illumin Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support no
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
cId required The connection ID from Illumin. '562524b21b1c1f08117fc7f9' string
pId required The publisher ID from Illumin. '59ac17c192832d0011283fe3' string
bidFloor optional The minimum bid value desired. Illumin will not respond with bids lower than this value. 0.90 float


var adUnits = [{
        code: 'banner-div',
        mediaTypes: {
            banner: {
                sizes: [
                    [300, 250],
                    [728, 90]
        bids: [{
            bidder: 'illumin',
            params: {
                cId: '562524b21b1c1f08117fc7f9', // Required - PROVIDED DURING SETUP...
                pId: '59ac17c192832d0011283fe3', // Required - PROVIDED DURING SETUP...
                bidFloor: 1.23                   // Optional

// configure pbjs to enable user syncing
    userSync: {
      filterSettings: {
        iframe: {
          bidders: 'illumin',
          filter: 'include'

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_illumin hb_bidder_illumin hb_adid_illumin
hb_size_illumin hb_source_illumin hb_format_illumin
hb_cache_host_illumi hb_cache_id_illumin hb_uuid_illumin
hb_cache_path_illumi hb_deal_illumin

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