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NewsPassID

Features

Bidder Code newspassid Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1317
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Description

LMC NewsPassID Prebid JS Bidder Adapter that connects to the NewsPassID demand source(s). Learn more about the NewsPassID initiative here.

This requires setup on the NewsPassID provider’s end before beginning. Don’t hesitate to reach out at techsupport@newspassid.com.

Bid Params

Name Scope Description Example Type
publisherId required The publisher ID in the NewsPassID backend. "test-publisher" string
placementId required The placement ID in the NewsPassID backend. "test-group1" string

Integration

window.pbjs = window.pbjs || { que: [] };
window.pbjs.que.push(function() {
  window.pbjs.setConfig({
    newspassid: {
      publisherId: 'test-publisher'
    }
  });
});

Step 2: Add the newspassid bidder and params to your ad unit(s)

const adUnits = [
  {
    code: 'id-of-your-banner-div',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      }
    },
    bids: [
      {
        bidder: 'newspassid',
        params: {
            publisherId: 'test-publisher', /* an ID to identify the publisher account  - required if you skip step 1 */
            placementId: 'test-group1' /* An ID used to identify the ad placement configuration within a publisher account - required */                          
        }
      }
    ]
  }
];

The publisherId and placementId are the only params needed for all media types we support. These values are setup by the LMC partnership before you begin.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_newspassid hb_bidder_newspassid hb_adid_newspassid
hb_size_newspassid hb_source_newspassid hb_format_newspassid
hb_cache_host_newspa hb_cache_id_newspass hb_uuid_newspassid
hb_cache_path_newspa hb_deal_newspassid

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