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Newspass ID


Bidder Code newspassid Member no
Media Types display TCF-EU Support no
User IDs criteo, id5Id, tdid, identityLink, liveIntentId, parrableId, pubCommonId, lotamePanoramaId, sharedId, fabrickId USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no GPP Support check with bidder
Supports Deals yes Prebid.js Adapter yes
IAB GVL ID none Prebid Server Adapter no
Floors Module Support no First Party Data Support no
Multi Format Support will-bid-on-any ORTB Blocking Support check with bidder
Safeframes OK yes


LMC Newspass ID Prebid JS Bidder Adapter that connects to the NewspassId demand source(s).

The Newspass bid adapter supports Banner mediaTypes ONLY. This is intended for USA audiences only, and does not support GDPR

Bid Params

Name Scope Description Example Type
siteId required The site ID. "NPID0000001" string
publisherId required The publisher ID. "4204204201" string
placementId required The placement ID. "0420420421" string
customData optional publisher key-values used for targeting [{"settings":{},"targeting":{"key1": "value1", "key2": "value2"}}], array

Test Parameters

A test ad unit that will consistently return test creatives:

//Banner adUnit

const adUnits = [{
                    code: 'id-of-your-banner-div',
                    mediaTypes: {
                      banner: {
                        sizes: [[300, 250], [300,600]]
                    bids: [{
                        bidder: 'newspassid',
                        params: {
                            publisherId: 'NEWSPASS0001', /* an ID to identify the publisher account  - required */
                            siteId: '4204204201', /* An ID used to identify a site within a publisher account - required */
                            placementId: '8000000015', /* an ID used to identify the piece of inventory - required - for appnexus test use 13144370. */
                            customData: [{"settings": {}, "targeting": {"key": "value", "key2": ["value1", "value2"]}}],/* optional array with 'targeting' placeholder for passing publisher specific key-values for targeting. */                            


Please contact us at for any assistance testing your implementation before going live into production.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_newspassid hb_bidder_newspassid hb_adid_newspassid
hb_size_newspassid hb_source_newspassid hb_format_newspassid
hb_cache_host_newspa hb_cache_id_newspass hb_uuid_newspassid
hb_cache_path_newspa hb_deal_newspassid

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