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Bidder Code waardex_ak Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder


The WaardeX Bidding adaptor requires setup and approval before beginning. Please reach out to for more details

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host '' string
zoneId required RTB zone id 30164 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_waardex_ak hb_bidder_waardex_ak hb_adid_waardex_ak
hb_size_waardex_ak hb_source_waardex_ak hb_format_waardex_ak
hb_cache_host_waarde hb_cache_id_waardex_ hb_uuid_waardex_ak
hb_cache_path_waarde hb_deal_waardex_ak

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