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Etarget

Features

Bidder Code etarget Prebid.org Member no
Media Types display, video TCF-EU Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support check with bidder COPPA Support check with bidder
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 29 Prebid Server Adapter no
Floors Module Support check with bidder First Party Data Support yes
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

Bid Params

Name Scope Description Example
refid required Placement ID 12345
country required Country domain 1
options optional Additional data {site:'example.com'}

First Party Data

In release 5.0 and later, publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.ext.data.*
  • ortb2.site.keywords
  • ortb2.site.content.data[]
  • ortb2.user.ext.data.*
  • ortb2.user.data[]

The ETARGET exchange supports the IAB standard Audience Taxonomy v1.1 and Content Taxonomy v2.2.

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
  ortb2: {
    site: {
      keywords: "kw1,kw2",            
      ext: {
        data: {
           prodtype: ["tech","mobile"] 
        }
      }
    },
    user: {
      ext: {
        data: {
          ucat:["new"]                 
        }
      }
    }
  }
};

Example of first party data available only to the ETARGET bidder. Applies across all ad units.

pbjs.setBidderConfig({
  bidders: ["etarget"],
  config: {
    ortb2: {
      site: {
        keywords: "kw1,kw2",             
        ext: {
          data: {
            prodtype: ["tech","mobile"]  
          }
        }
      },
      user: {
        ext: {
          data: {
            ucat:["new"]                 
          }
        }
      }
    }
  }
};

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_etarget hb_bidder_etarget hb_adid_etarget
hb_size_etarget hb_source_etarget hb_format_etarget
hb_cache_host_etarge hb_cache_id_etarget hb_uuid_etarget
hb_cache_path_etarge hb_deal_etarget

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