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Bidder Code headbidder Member no
Media Types display, video, native TCF-EU Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support some (check with bidder)
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 14 (adkernel) Prebid Server Adapter no
Floors Module Support yes First Party Data Support yes
Multi Format Support will-bid-on-one ORTB Blocking Support yes
Safeframes OK check with bidder


The bidding adapter requires setup and approval before implementation. Please reach out to for more details.

Bid Params

Name Scope Description Example Type
host required RTB host '' string
zoneId required Zone Id 30164 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_headbidder hb_bidder_headbidder hb_adid_headbidder
hb_size_headbidder hb_source_headbidder hb_format_headbidder
hb_cache_host_headbi hb_cache_id_headbidd hb_uuid_headbidder
hb_cache_path_headbi hb_deal_headbidder

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