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Bidder Code headbidder Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder


The bidding adapter requires setup and approval before implementation. Please reach out to for more details.

Bid Params

Name Scope Description Example Type
host required RTB host '' string
zoneId required Zone Id 30164 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_headbidder hb_bidder_headbidder hb_adid_headbidder
hb_size_headbidder hb_source_headbidder hb_format_headbidder
hb_cache_host_headbi hb_cache_id_headbidd hb_uuid_headbidder
hb_cache_path_headbi hb_deal_headbidder

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