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Bidder Code colombia Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support yes
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


The Colombia bidding adapter requires setup and approval before implementation. Please reach out to for more details.

Prebid.js Bid Params

Name Scope Description Example Type
adSlot Required adSlot will be generated on colombia SSP Platform. '3849382' string
keywords optional Comma separated string. 'India, India news, India news today' string
category optional Page Categorization. 'Election, Sports, Entertainments' string
pagetype optional Type of page. 'Listing, Show, Liveblog, Photostory' string
incognito optional 1, for incognito mode. '1' string
dsmi optional CCPA Compliance Flag. '0','1' string
optout optional GDPR Compliance Flag. '0','1' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_colombia hb_bidder_colombia hb_adid_colombia
hb_size_colombia hb_source_colombia hb_format_colombia
hb_cache_host_colomb hb_cache_id_colombia hb_uuid_colombia
hb_cache_path_colomb hb_deal_colombia

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