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AdBlender

Features

Bidder Code adblender Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 511 (admixer)
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
zone required The unique identifier of the ad placement. Could be obtained from the AdBlender UI or from your account manager. “e5ff8e48-4bd0-4a2c-9236-55530ab8981d” string
kvTargeting optional Key/Value - a pair of the unique values that will be used for the custom targeting option. {key1: value2, key2: value2} object

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adblender hb_bidder_adblender hb_adid_adblender
hb_size_adblender hb_source_adblender hb_format_adblender
hb_cache_host_adblen hb_cache_id_adblende hb_uuid_adblender
hb_cache_path_adblen hb_deal_adblender

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