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AdPluto DSP


Bidder Code adpluto_dsp Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder


The AdPluto DSP bidding adapter requires setup and approval before implementation. Please reach out to for more details.

Bid Params

Name Scope Description Example Type
host optional Ad network host '' string
pubId required Publisher Id 102 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adpluto_dsp hb_bidder_adpluto_ds hb_adid_adpluto_dsp
hb_size_adpluto_dsp hb_source_adpluto_ds hb_format_adpluto_ds
hb_cache_host_adplut hb_cache_id_adpluto_ hb_uuid_adpluto_dsp
hb_cache_path_adplut hb_deal_adpluto_dsp

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