Bidder Code bridgewell Member no
Media Types display, native GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bridgewell hb_bidder_bridgewell hb_adid_bridgewell
hb_size_bridgewell hb_source_bridgewell hb_format_bridgewell
hb_cache_host_bridge hb_cache_id_bridgewe hb_uuid_bridgewell

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
ChannelID required (deprecated) Should be replaced by cid. 'CgUxMjMzOBIBNiIFcGVubnkqCQisAhD6ARoBOQ' string
cid required The channel ID from Bridgewell. 12345 integer