Back to Bidders

ContentExchange

Features

Bidder Code contentexchange Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 864
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required Placement Id will be generated on ContentExchange Platform. '1234' string
adFormat required [banner, video, native] 'banner' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_contentexchang hb_bidder_contentexc hb_adid_contentexcha
hb_size_contentexcha hb_source_contentexc hb_format_contentexc
hb_cache_host_conten hb_cache_id_contente hb_uuid_contentexcha
hb_cache_path_conten hb_deal_contentexcha

Back to Bidders