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adWMG

Features

Bidder Code adWMG Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 959
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

BidParams

Name Scope Description Example Type
publisherId required Publisher ID from WMG Dashboard '5cebea3c9eea646c7b623d5e' string
IABCategories optional IAB ad categories for adUnit ['IAB1', 'IAB5'] array of strings
floorCPM optional Floor price for adUnit 0.5 float

Ad Unit Setup for Banner

var adUnits = [
{
  code: 'test-hb-ad-11111-1',
  mediaTypes: {
    banner: {  
      sizes: [
          [300, 250]
      ]
    }   
  }, 
  bids: [{
    bidder: 'adWMG',
    params: {
        publisherId: '5cebea3c9eea646c7b623d5e',
        IABCategories: "['IAB1', 'IAB5']",
        floorCPM: 0.5
    }
  }]
 }
]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adWMG hb_bidder_adWMG hb_adid_adWMG
hb_size_adWMG hb_source_adWMG hb_format_adWMG
hb_cache_host_adWMG hb_cache_id_adWMG hb_uuid_adWMG
hb_cache_path_adWMG hb_deal_adWMG

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