Bidder Code widespace Prebid.org Member no
Media Types display GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_widespace hb_bidder_widespace hb_adid_widespace
hb_size_widespace hb_source_widespace hb_format_widespace
hb_cache_host_widesp hb_cache_id_widespac hb_uuid_widespace

"Deal ID" Ad Server Key


Bid params

Name Scope Description Example Type
sid required Widespace Ad Space ID '00000000-0000-0000-0000-000000000000' string
currency Optional Currency 'EUR' string
bidFloor Optional Bid floor rate '1.25' string
demo Optional User’s demographic data {} object

Demo params

Name Scope Description Example Type
demo.gender Optional User’s demographic data 'M' string
demo.country Optional Country name 'Sweden' string
demo.region Optional Region name 'Stockholm' string
demo.city Optional City name 'Stockholm' string
demo.postal Optional Postal code '11153' string
demo.yob Optional Year of birth '1984' string