Bidder Code gambid Member no
Media Types display, video GDPR Support no
User IDs id5Id, unifiedId COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gambid hb_bidder_gambid hb_adid_gambid
hb_size_gambid hb_source_gambid hb_format_gambid
hb_cache_host_gambid hb_cache_id_gambid hb_uuid_gambid

"Deal ID" Ad Server Key


Bid params

Name Scope Description Example Type
supplyPartnerId required ID of the supply partner '12345' string