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OpenWebXChange

Features

Bidder Code openwebxchange Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 280
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Note

The OpenWebXChange adapter requires setup and approval.

Bid Parameters

Name Scope Type Description Example
org required String OpenWebXChange publisher Id “1234567890abcdef12345678”
floorPrice optional Number Minimum price in USD.

WARNING:
Misuse of this parameter can impact revenue		 2.00
placementId optional String A unique placement identifier “12345678”
testMode optional Boolean This activates the test mode false
rtbDomain optional String Sets the seller end point “www.test.com”
is_wrapper private Boolean Please don’t use unless your account manager asked you to false
currency optional String 3 letters currency “EUR”

Example

var adUnits = [{
        code: 'banner-div',
        mediaTypes: {
            banner: {
                sizes: [
                    [300, 250],
                    [728, 90]
                ]
            }
        },
        bids: [{
            bidder: 'openwebxchange',
            params: {
                org: '1234567890abcdef12345678', // Required
                floorPrice: 0.05, // Optional
                placementId: '12345678', // Optional
                testMode: false, // Optional,
                rtbDomain: 'www.test.com' //Optional
            }
        }]
    },
    {
        code: 'dfp-video-div',
        sizes: [
            [640, 480]
        ],
        mediaTypes: {
            video: {
                playerSize: [
                    [640, 480]
                ],
                context: 'instream'
            }
        },
        bids: [{
            bidder: 'openwebxchange',
            params: {
                org: '1234567890abcdef12345678', // Required
                floorPrice: 5.00, // Optional
                placementId: '12345678', // Optional
                testMode: false, // Optional,
                rtbDomain: 'www.test.com' //Optional
            }
        }]
    }
];

Configuration

We recommend setting UserSync by iframe for monetization.

Versions

Prebid versions 5.0-5.3 are not supported Banner >= 6.14.0

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openwebxchange hb_bidder_openwebxch hb_adid_openwebxchan
hb_size_openwebxchan hb_source_openwebxch hb_format_openwebxch
hb_cache_host_openwe hb_cache_id_openwebx hb_uuid_openwebxchan
hb_cache_path_openwe hb_deal_openwebxchan

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