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BCM
Features
| Bidder Code |
bcm |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-one |
| TCF-EU Support |
yes |
IAB GVL ID |
14 (adkernel) |
| GPP Support |
some (check with bidder) |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
yes |
First Party Data Support |
yes |
| User IDs |
all |
ORTB Blocking Support |
yes |
| Privacy Sandbox |
check with bidder |
|
|
Note
The BCM adapter requires approval and setup. Please reach out to contact@bcm.ltd or visit us at bcm.ltd for more details.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
host |
required |
Our Host - Do Not Change |
'serve.datacygnal.io' |
string |
zoneId |
required |
Example RTB zone id |
12345 |
integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcm |
hb_bidder_bcm |
hb_adid_bcm |
hb_size_bcm |
hb_source_bcm |
hb_format_bcm |
hb_cache_host_bcm |
hb_cache_id_bcm |
hb_uuid_bcm |
hb_cache_path_bcm |
hb_deal_bcm |
|
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