Back to Bidders



Bidder Code bcm Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder


The BCM adapter requires approval and setup. Please reach out to or visit us at for more details.

Bid Params

Name Scope Description Example Type
host required Our Host - Do Not Change '' string
zoneId required Example RTB zone id 12345 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcm hb_bidder_bcm hb_adid_bcm
hb_size_bcm hb_source_bcm hb_format_bcm
hb_cache_host_bcm hb_cache_id_bcm hb_uuid_bcm
hb_cache_path_bcm hb_deal_bcm

Back to Bidders