Bidder Code yieldlift Prebid.org Member no
Media Types display GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlift hb_bidder_yieldlift hb_adid_yieldlift
hb_size_yieldlift hb_source_yieldlift hb_format_yieldlift
hb_cache_host_yieldl hb_cache_id_yieldlif hb_uuid_yieldlift

"Deal ID" Ad Server Key


Integration Note:

The YieldLift Header Bidding adapter requires approval from the YieldLift team. Please reach out to info@yieldlift.com for more information.

Bid Params

Name Scope Description Example Type
unitId optional Unit Id '13000' string
networkId optional Network Id '2300000' string
publisherId optional Publisher Id '8ba96b13-540d-4f8a-9f1b-2a7e804769cc' string