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Bidder Code yieldlift Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 866
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Integration Note

The YieldLift Header Bidding adapter requires approval from the YieldLift team. Please reach out to for more information.

Bid Params

Name Scope Description Example Type
unitId optional Unit Id '13000' string
networkId optional Network Id '2300000' string
publisherId optional Publisher Id '8ba96b13-540d-4f8a-9f1b-2a7e804769cc' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlift hb_bidder_yieldlift hb_adid_yieldlift
hb_size_yieldlift hb_source_yieldlift hb_format_yieldlift
hb_cache_host_yieldl hb_cache_id_yieldlif hb_uuid_yieldlift
hb_cache_path_yieldl hb_deal_yieldlift

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