Back to Bidders

The Ads

Features

Bidder Code theads Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs none Privacy Sandbox check with bidder

Bidder Configuration

The Ads bidder requires bidderURL to be set. Please note that theads bids will not be requested without this config. It must be set before auction starts.

pbjs.setBidderConfig({
  bidders: ['theads'],
  config: {
    bidderURL: 'https://us-adx-example.rtb-stack.com/prebid?client=44e2d241-5051-4b58-8ac6-f17e13732339&ssp=3&endpoint=777'
  }
});

Bid Params

Name Scope Description Example Type
tagId required The unique identifier of the ad placement. Will be used for comparison of statistics. 51772 int
kvTargeting optional Key/Value - a pair of the unique values that will be used for the custom targeting option. {key1: value2, key2: value2} object

Bid Example

{
  bidder: 'theads',
  params: {
    tagId: '12345',
    kvTargeting: {
      example: 'test'
    }
  }
}

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_theads hb_bidder_theads hb_adid_theads
hb_size_theads hb_source_theads hb_format_theads
hb_cache_host_theads hb_cache_id_theads hb_uuid_theads
hb_cache_path_theads hb_deal_theads

Back to Bidders