Bidder Code malltv Member no
Media Types display, video GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_malltv hb_bidder_malltv hb_adid_malltv
hb_size_malltv hb_source_malltv hb_format_malltv
hb_cache_host_malltv hb_cache_id_malltv hb_uuid_malltv

"Deal ID" Ad Server Key


Bid Params

Name Scope Example Type
propertyId required "12345" string
placementId required "54321" string