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MallTv
Features
| Bidder Code |
malltv |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display, video |
Multi Format Support |
check with bidder |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| User IDs |
none |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
|
|
Bid Params
| Name |
Scope |
Example |
Type |
propertyId |
required |
"12345" |
string |
placementId |
required |
"54321" |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_malltv |
hb_bidder_malltv |
hb_adid_malltv |
hb_size_malltv |
hb_source_malltv |
hb_format_malltv |
hb_cache_host_malltv |
hb_cache_id_malltv |
hb_uuid_malltv |
hb_cache_path_malltv |
hb_deal_malltv |
|
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