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Bidder Code retailspot Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder


The RetailSpot Header Bidding adaptor requires setup and approval from the RetailSpot team. Please reach out to your account manager or for more information.

Bid Params

Name Scope Description Example Type
placement required The placement ID from RetailSpot 'test-1234' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_retailspot hb_bidder_retailspot hb_adid_retailspot
hb_size_retailspot hb_source_retailspot hb_format_retailspot
hb_cache_host_retail hb_cache_id_retailsp hb_uuid_retailspot
hb_cache_path_retail hb_deal_retailspot

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