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Bidder Code playwire Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 686 (grid)
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Table of Contents

Bid Params

Name Scope Description Example Type
uid required Represents the Playwire bidder system Ad Slot ID associated with the respective div id from the site page. 1 integer
keywords optional A set of key-value pairs applied to all ad slots on the page. Values can be empty. keywords: { topic: ['stress', 'fear'] } object
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float

Bidder Config

You can allow writing in localStorage pbjs.setBidderConfig for the bidder playwire

    bidders: ["playwire"],
    config: {
        localStorageWriteAllowed: true

If it will be “true” this allow Playwire Bid Adapter to write userId in first party localStorage

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() supports following fields:

  •[]: Standard IAB segment taxonomy user data
  • ortb2.user.ext.device: Non standard arbitrary user device
  • ortb2.user.keywords: Standard IAB OpenRTB 2.5 user.keywords field. It will be included in ext.keywords.user.ortb2
  • Standard IAB OpenRTB 2.5 site.keywords field. It will be included in
  •[]: Standard IAB OpenRTB 2.5 field. It will be sent as part of array
  •[]: Standard IAB OpenRTB 2.5 site.pagecat field. It will be sent as part of array
  • Standard IAB OpenRTB 2.5 site.content.genre field

AdUnit-specific data using AdUnit.ortb2Imp supports following fields:

  • ortb2.imp[]*
  • ortb2.imp[].instl

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_playwire hb_bidder_playwire hb_adid_playwire
hb_size_playwire hb_source_playwire hb_format_playwire
hb_cache_host_playwi hb_cache_id_playwire hb_uuid_playwire
hb_cache_path_playwi hb_deal_playwire

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