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Playwire

Features

Bidder Code playwire Prebid.org Member yes
Media Types display, video GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support yes First Party Data Support yes
Multi Format Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_playwire hb_bidder_playwire hb_adid_playwire
hb_size_playwire hb_source_playwire hb_format_playwire
hb_cache_host_playwi hb_cache_id_playwire hb_uuid_playwire
hb_cache_path_playwi hb_deal_playwire

Bid Params

Name Scope Description Example Type
uid required Represents the Playwire bidder system Ad Slot ID associated with the respective div id from the site page. 1 integer
keywords optional A set of key-value pairs applied to all ad slots on the page. Values can be empty. keywords: { topic: ['stress', 'fear'] } object
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float

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