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Bidder Code lasso Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


The Lasso Bidding adapter requires setup before beginning. Please contact us at

Bid Params

Name Scope Description Example Type
adUnitId required Unique adUnitId from Lasso '12345' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lasso hb_bidder_lasso hb_adid_lasso
hb_size_lasso hb_source_lasso hb_format_lasso
hb_cache_host_lasso hb_cache_id_lasso hb_uuid_lasso
hb_cache_path_lasso hb_deal_lasso

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