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Lasso
Features
| Bidder Code |
lasso |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display |
Multi Format Support |
will-not-bid |
| TCF-EU Support |
no |
IAB GVL ID |
none |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
no |
Supports Deals |
no |
| Floors Module Support |
no |
First Party Data Support |
no |
| User IDs |
none |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
|
|
Note
The Lasso Bidding adapter requires setup before beginning. Please contact us at headerbidding@lassomarketing.io
Bid Params
| Name |
Scope |
Description |
Example |
Type |
adUnitId |
required |
Unique adUnitId from Lasso |
'12345' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lasso |
hb_bidder_lasso |
hb_adid_lasso |
hb_size_lasso |
hb_source_lasso |
hb_format_lasso |
hb_cache_host_lasso |
hb_cache_id_lasso |
hb_uuid_lasso |
hb_cache_path_lasso |
hb_deal_lasso |
|
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