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Bidder Code lasso Member no
Media Types display TCF-EU Support no
User IDs none USP/CCPA Support yes
Supply Chain Support check with bidder COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals no Prebid.js Adapter yes
IAB GVL ID none Prebid Server Adapter no
Floors Module Support no First Party Data Support no
Multi Format Support will-not-bid ORTB Blocking Support check with bidder
Safeframes OK no


The Lasso Bidding adapter requires setup before beginning. Please contact us at

Bid Params

Name Scope Description Example Type
adUnitId required Unique adUnitId from Lasso '12345' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lasso hb_bidder_lasso hb_adid_lasso
hb_size_lasso hb_source_lasso hb_format_lasso
hb_cache_host_lasso hb_cache_id_lasso hb_uuid_lasso
hb_cache_path_lasso hb_deal_lasso

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