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Bidder Code lucead Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox paapi


The Lucead Bidding adapter requires setup before beginning. Please contact us at

Bid Params

Name Scope Description Example Type
placementId required Placement id '11111' string

Test Parameters

const adUnits = [
           code: 'test-div',
           sizes: [[300, 250]],
           bids: [
                   bidder: 'lucead',
                   params: {
                       placementId: '1',

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lucead hb_bidder_lucead hb_adid_lucead
hb_size_lucead hb_source_lucead hb_format_lucead
hb_cache_host_lucead hb_cache_id_lucead hb_uuid_lucead
hb_cache_path_lucead hb_deal_lucead

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