Trafficroots
Features
| Bidder Code | trafficroots | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
zoneId |
required | The Trafficroots zone ID | 'aa0444af31' |
string |
deliveryUrl |
optional | The bid endpoint (might be used for debug) | 'https://service.trafficroots.com/prebid' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_trafficroots |
hb_bidder_trafficroo |
hb_adid_trafficroots |
hb_size_trafficroots |
hb_source_trafficroo |
hb_format_trafficroo |
hb_cache_host_traffi |
hb_cache_id_trafficr |
hb_uuid_trafficroots |
hb_cache_path_traffi |
hb_deal_trafficroots |