Bidder Code rakuten Prebid.org Member yes
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rakuten hb_bidder_rakuten hb_adid_rakuten
hb_size_rakuten hb_source_rakuten hb_format_rakuten
hb_cache_host_rakute hb_cache_id_rakuten hb_uuid_rakuten

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
adSpotId required The AdSpot ID 1234 int


The Rakuten adapter allows the endpoint to be configured with the following configuration option.

   rdn: {
     endpoint: "https://new-endpoint.rakuten.com"

If unspecified the adapter will fallback to the default endpoint.