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Head Bidding


Bidder Code headbidding Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
zoneId required     integer
host required     string

Head Bidding is an aliased bidder for AdKernel

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_headbidding hb_bidder_headbiddin hb_adid_headbidding
hb_size_headbidding hb_source_headbiddin hb_format_headbiddin
hb_cache_host_headbi hb_cache_id_headbidd hb_uuid_headbidding
hb_cache_path_headbi hb_deal_headbidding

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