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Finative

Features

Bidder Code finative Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid params

Name Scope Description Example Type
adUnitId required ID of the Ad Unit 8ao string
url optional URL from the Page example.tld string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_finative hb_bidder_finative hb_adid_finative
hb_size_finative hb_source_finative hb_format_finative
hb_cache_host_finati hb_cache_id_finative hb_uuid_finative
hb_cache_path_finati hb_deal_finative

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