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Bidder Code finative Member no
Media Types display, native GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_finative hb_bidder_finative hb_adid_finative
hb_size_finative hb_source_finative hb_format_finative
hb_cache_host_finati hb_cache_id_finative hb_uuid_finative
hb_cache_path_finati hb_deal_finative

Bid params

Name Scope Description Example Type
adUnitId required ID of the Ad Unit 8ao string
url optional URL from the Page example.tld string

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