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Underdog Media


Bidder Code underdogmedia Member no
Media Types display GDPR TCF Support yes
User IDs 33acrossId, pubCommonId, unifiedId USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_underdogmedia hb_bidder_underdogme hb_adid_underdogmedi
hb_size_underdogmedi hb_source_underdogme hb_format_underdogme
hb_cache_host_underd hb_cache_id_underdog hb_uuid_underdogmedi
hb_cache_path_underd hb_deal_underdogmedi

Bid Params

Name Scope Description Example Type
siteId required     string
productId optional UDM Product ID 'standard' or 'sticky', defaults to 'standard' 'standard' string

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