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Underdog Media

Features

Bidder Code underdogmedia Prebid.org Member no
Media Types display TCF-EU Support yes
User IDs 33acrossId, pubCommonId, unifiedId USP/CCPA Support yes
Supply Chain Support check with bidder COPPA Support check with bidder
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 159 Prebid Server Adapter no
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

Bid Params

Name Scope Description Example Type
siteId required     string
productId optional UDM Product ID 'standard' or 'sticky', defaults to 'standard' 'standard' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_underdogmedia hb_bidder_underdogme hb_adid_underdogmedi
hb_size_underdogmedi hb_source_underdogme hb_format_underdogme
hb_cache_host_underd hb_cache_id_underdog hb_uuid_underdogmedi
hb_cache_path_underd hb_deal_underdogmedi

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