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Viant

Features

Bidder Code viantOrtb Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support None DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder

Registration

If you have any questions regarding set up, please reach out to Marketplace@adelphic.com.

Bid Params

Name Scope Description Example Type
publisherId required PublisherId to identify the Site from which Bid Requests will be seen. 12345 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_viantOrtb hb_bidder_viantOrtb hb_adid_viantOrtb
hb_size_viantOrtb hb_source_viantOrtb hb_format_viantOrtb
hb_cache_host_viantO hb_cache_id_viantOrt hb_uuid_viantOrtb
hb_cache_path_viantO hb_deal_viantOrtb

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