Feature Forward
Features
| Bidder Code | featureforward | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
pubId |
required | unique identifier per publisher, number range 1-999 | 32 |
integer |
siteId |
required | unique identifier per publisher site, number range 1-999 | 01 |
integer |
placementId |
required | unique identifier per placement per publisher site, ranges from 0-9 | 3 |
integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_featureforward |
hb_bidder_featurefor |
hb_adid_featureforwa |
hb_size_featureforwa |
hb_source_featurefor |
hb_format_featurefor |
hb_cache_host_featur |
hb_cache_id_featuref |
hb_uuid_featureforwa |
hb_cache_path_featur |
hb_deal_featureforwa |