Feature Forward

Features

Bidder Code featureforward Prebid.org Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_featureforward hb_bidder_featurefor hb_adid_featureforwa
hb_size_featureforwa hb_source_featurefor hb_format_featurefor
hb_cache_host_featur hb_cache_id_featuref hb_uuid_featureforwa

"Deal ID" Ad Server Key

hb_deal_featureforwa

Bid Params

Name Scope Description Example Type
pubId required unique identifier per publisher, number range 1-999 32 integer
siteId required unique identifier per publisher site, number range 1-999 01 integer
placementId required unique identifier per placement per publisher site, ranges from 0-9 3 integer