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Feature Forward

Features

Bidder Code featureforward Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
pubId required unique identifier per publisher, number range 1-999 32 integer
siteId required unique identifier per publisher site, number range 1-999 01 integer
placementId required unique identifier per placement per publisher site, ranges from 0-9 3 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_featureforward hb_bidder_featurefor hb_adid_featureforwa
hb_size_featureforwa hb_source_featurefor hb_format_featurefor
hb_cache_host_featur hb_cache_id_featuref hb_uuid_featureforwa
hb_cache_path_featur hb_deal_featureforwa

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