Bidder Code adsparc Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adsparc hb_bidder_adsparc hb_adid_adsparc
hb_size_adsparc hb_source_adsparc hb_format_adsparc
hb_cache_host_adspar hb_cache_id_adsparc hb_uuid_adsparc

"Deal ID" Ad Server Key


bid params

Name Scope Description Example Type
ai required The auction ID 'XBC1' string
sc required The adshortcode 'AF2g' string