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Bidder Code adfusion Member no
Media Types display, video TCF-EU Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no GPP Support None
Supports Deals yes Prebid.js Adapter yes
IAB GVL ID 844 Prebid Server Adapter no
Floors Module Support yes First Party Data Support no
Multi Format Support will-bid-on-one ORTB Blocking Support yes
Safeframes OK no


The AdFusion Bidding adapter requires setup from the AdFusion team. Please contact us at

Bid Params

Name Scope Description Example Type
accountId required The account ID provided by AdFusion 1234 number

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adfusion hb_bidder_adfusion hb_adid_adfusion
hb_size_adfusion hb_source_adfusion hb_format_adfusion
hb_cache_host_adfusi hb_cache_id_adfusion hb_uuid_adfusion
hb_cache_path_adfusi hb_deal_adfusion

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