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Bidder Code adbutler Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid params

Name Scope Description Example Type
accountID required Account ID '181556' string
zoneID required Zone ID '705374' string
domain optional Ad serving domain (set if using custom domains) '' string
keyword optional Keyword(s) used for custom targeting 'green,orange' string
minCPM optional Minimum CPM value to accept '1.00' string
maxCPM optional Maximum CPM value to accept '5.00' string
extra optional Other ad request parameters (API Docs) { _abdk: { bird: "duck" } } object

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adbutler hb_bidder_adbutler hb_adid_adbutler
hb_size_adbutler hb_source_adbutler hb_format_adbutler
hb_cache_host_adbutl hb_cache_id_adbutler hb_uuid_adbutler
hb_cache_path_adbutl hb_deal_adbutler

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