Contxtful
Features
| Bidder Code | contxtful | Prebid.org Member | yes |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | check with bidder |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | yes | Supports Deals | check with bidder |
| Floors Module Support | yes | First Party Data Support | yes |
| User IDs | none | ORTB Blocking Support | yes |
| Privacy Sandbox | check with bidder |
Note
The Contxtful bidder adapter requires some setup. Contact us at contact@contxtful.com
User Sync
Contxtful recommends enabling User Syncing to optimize match rate and monetization.
Prebid note: please review with your legal counsel before enabling storageAllowed. Bidders utilizing browser storage may trigger the need for additional disclosures in your privacy policy and may imply that the bid adapter is performing an activity redundant with user ID systems like SharedID. See the ePrivacy Directive article 5(3) reference to ‘comprehensive information’.
// Enable iframe usersync
pbjs.setConfig({
userSync: {
filterSettings: {
iframe: {
bidders: ['contxtful'],
filter: 'include'
}
}
}
});
// Allow local storage usage
pbjs.bidderSettings = {
contxtful: {
storageAllowed: true
}
}
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_contxtful |
hb_bidder_contxtful |
hb_adid_contxtful |
hb_size_contxtful |
hb_source_contxtful |
hb_format_contxtful |
hb_cache_host_contxt |
hb_cache_id_contxtfu |
hb_uuid_contxtful |
hb_cache_path_contxt |
hb_deal_contxtful |