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Bidder Code adfusion Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 844
GPP Support None DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder


The AdFusion Bidding adapter requires setup from the AdFusion team. Please contact us at

Bid Params

Name Scope Description Example Type
accountId required The account ID provided by AdFusion 1234 number

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adfusion hb_bidder_adfusion hb_adid_adfusion
hb_size_adfusion hb_source_adfusion hb_format_adfusion
hb_cache_host_adfusi hb_cache_id_adfusion hb_uuid_adfusion
hb_cache_path_adfusi hb_deal_adfusion

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